La Biennale di WTraining: Team building alla Biennale di Venezia
Settembre/Dicembre 2022
DI CHE COSA SI TRATTA?
WTraining, società per la formazione aziendale, ci ha chiesto di pensare ad un percorso che potesse coinvolgere tutti i collaboratori attorno al tema della "bellezza". Siamo quindi partiti da una giornata alla Biennale di Venezia durante la quale erano stati assegnati "tasks" che hanno permesso una visita attiva e quindi critica delle opere d'arte contemporanea esposte. Nei mesi successivi i vari gruppi hanno prodotto riflessioni attorno ai temi proposti: il bello e il brutto; il bene e il male; il vecchio e il nuovo e in ultimo hanno identificato desideri individuali e collettivi per il futuro- tema del Padiglione Italia. Il tutto é convogliato in un video che racconta la giornata di fine estate a Venezia e un PDF di circa 50 pagine di riflessioni arricchite da immagini, video e musica preparati dai dipendenti di WTraining.
EVENTS
ART & BUSINESS:
L’ARTE UTILE ALLE IMPRESE
Academy Now & SCOA
Since the very beginning in 2012, Academy Now has always built bridges between new talented artists and the industry of the arts. In 2017 we started exploring other areas of the current eco system and we found a new wide audience for emerging talents which is represented by firms and companies. We started curating events outside museums and galleries under the flag ART & BUSINESS and we reached an incredibly hungry, open, new audience. The first event was a success and SCOA, a leading Italian firm, asked Academy Now to come up with a new project and new artists. Art & Business is curated by
Laura Tori Petrillo. Invited artists: Andrea Calabresi, Francesca Ferrari, Noa Pane,
Fabio Romano, Agata Torelli.
YOU CAN DO IT YOU MUST DO IT
Academy Now & MAMbo- Museo di Arte Moderna di Bologna
Collaborations between public museums and independent organisations dedicated to research is fundamental for both and we are extremely proud to have achieved this tremendous goal in a moment in Europe where cuts of public funding within culture and political uncertainties have a strong impact on the economy in general and on research and visual arts in particular. In 2017 we invited MAMbo and the Academy of Fine Arts of Bologna to work together on a public exhibition of new talents, selected through a public Call. The result was an exhibition of stunning artworks, a dialogue between five of the winners of Academy Now International Calls from all Europe and five winners of the students from Bologna. Lorenzo Balbi, the artistic director of MAMbo (Museum of Modern Art Bologna) said “This is one of the most beautiful exhibitions in Villa delle Rose, well done Academy Now”.
Artists list: Frank Ammerlaan, Veronica Billi, Nicola Bizzarri, Leni Dothan, Nicolas Feldmeyer, Vincenzo Gentile, Noa Pane, Dario Picariello, Daniele Pulze, Fabio Romano. For the opening night we host a performance by Agata Torelli.
ART & BUSINESS:
ACADEMY NOW & SCOA
In 2017 SCOA among the most important Italian firms in Bologna, celebrated its 40th Anniversary and invited Academy Now to present its new talents in Villa Marullina, a XVII century beautiful building. The artists selected took on brilliantly the challenge of creating a dialogue between past and present and the visitors and SCOA's team had the opportunity to experience performances, site specific works, photographies and sculptures. SCOA CEO, Federico Palmieri when interviewed said: "An enterprise can be seen as a beautiful artwork and an artwork can be seen as a successful enterprise".
ACADEMY NOW & BRUXELLES
Following the success of Academy Now 2015 Bruxelles, AN was invited again to take part to Off Course Bruxelles during the Spring art week of the Belgian capital. This time the artworks presented were purchased by young as well as established collectors who wanted a new talent to be part of their antique, modern or contemporary art collection. This year we organised a portfolio competition among the aspiring artists and photographers who visited us and the 3 winners had the opportunity to use the entire space of Academy Now to exhibit their work. Artists selected: Leni Dothan, Noa Pane, Dario Picariello.
Artistic director: Laura Tori Petrillo.
Photographer: Claudio Cazzara.
ACADEMY NOW IN BRUXELLES
In 2015 Academy Now was invited by Off Course Art Fair to create a project in the amazing art quartier of Tour & Taxis in Bruxelles during Art Bruxelles, the most important week in the capital for Contemporary Art. The idea that inspired this event was to create an interactive space with music, performance, video, as well as installations, photographs and works on paper. The performances attracted visitors and the exhibition was popular with local and national medias. The national Belgian TV RTBF interviewed the artists and the curator and broadcast the show on TV on the 24th of April. Coordinator and artistic director: Laura Tori Petrillo. Invited artists: Nicolas Feldmeyer, Isoya Hirofumi, Helena Hunter,
Evariste Maiga, Fabio Romano Matteo Sabattini, Zhu Tian.
Photographer Claudio Cazzara.
ACADEMY NOW & ARTE FIERA BOLOGNA
Academy Now 2014 Art Defender Bologna benefited from the experience and success of Academy Now 2013 in London the year before and it was surely one of the most ambitious events and exhibitions ever produced by AN. Academy Now was selected for the exclusive VIP Program of Bologna Arte Fiera 2014 and it was the exhibition was the result of a full year round the clock work which involved a team of more than 50 people. The RSVP list had to be closed when the number of people who signed up for the opening night almost reached 1000. The show for most of the artists was their first in Italy and collectors and art lovers had the chance to see and buy their work at the beginning of their careers. Authors like Frank Ammerlaan, Nicolas Feldmeyer, Fatma Bucak, Isoya Irofumi and Fabio Romano are today internationally known artists. Event Coordinator and Artistic Director: Laura Tori Petrillo. Invited artists: Frank Ammerlaan, Fatma Bucak, , Nicolas Feldmeyer, Isoya Hirofumi, Nadege Meriau, Atsuko Nakamura, Sarah Pager, Fabio Romano, Poppy Whatmore, David Ben White. Photographer Claudio Cazzara. Partners: Arteria, Damiani Editore. Media Partner: Tafter Sviluppo & Cultura. Sponsors: Art Defender, Axa Art. In collaboration with Arte Fiera Bologna
ACADEMY NOW IN LONDON
Academy Now made its debut in London in January 2013 with a group show of the first 20 artists selected in the previous year by the very first panel of Judges, among them Malgorzata Ludwisiak today Museum Director in Warsaw, Ian Rosenfeld, Gallery Founder in London, Silvia Evangelisti, then artistic director of Bologna Arte Fiera and Margherita Sprio, Art Writer and Senior Lecturer at the Westminster University in London. The exhibition was the result of a very long “pregnancy” and it was an unexpected success in spite of the low budget production. More than 600 people joined the Private View which included almost 50 artworks of different media. Academy Now 2013 took place in a derelict 5 floors building in central London and that week our show was the most seen show in London. Please see the Press Release for the full list of artists and all details
Event Coordinator and Artistic Director: Laura Tori Petrillo.
Photographer: Yvonne De Rosa